Business has gone mobile. Employees and customers are moving, always on the go, and they hit the road every day. Business isn’t a place any longer. It’s an activity that takes place wherever your team has smartphone coverage.
Mobile technology has changed how business does business. How?
Well, if you and your team aren’t using mobile technology, you’re not using one of the best tools in your productivity kit.
Using smartphone technology, your remote site employees can access business files, bank account statements, client info – if it’s on the company, password-protected server, teammates on the road can access what they need when they need it, boosting productivity.
Mobile tech can also pro-actively market ‘narrowly targeted’ services and products.
You can automatically direct a highly-qualified (interested) lead to your website using barcodes or QR and MS smart tags. Smartphone owners snap a picture of the smart tag that you’ve programmed to bring the prospect to your website, or to an incentive page that provides a money-saving coupon. “Just show your smartphone screen at the check-out for an additional 25% off!”
Using “push information,” you can send incentives to all smartphone numbers your company has collected.
Provide money savers, useful information, tips, tricks, and other incentives that prospects will use when they first engage your outlet. Start collecting smartphone numbers for future marketing.
Make your mobile connection jump through hoops.
Let’s say you own a restaurant in Sydney that does a big lunchtime business. Create an app that displays the day’s specials, the complete menu, prices, and a simple means of clicking on a lunch item for customers to place their orders. Then, deliver that order. Your lunch business grows because mobile technology makes it simple for your client base to find out the latest, the price, place an order that’s then delivered right to the customer’s desk. Your business gains, and the customer gains more time to get that all-important project completed.
Creating a smartphone app isn’t costly, and that app icon stays on top of smartphone screens, a daily reminder to check that day’s specials.
Bring Your Own Device (BYOD)
BYOD is a tactic that continues to grow in popularity because it delivers bottom line results. Trusted employees, with all necessary in-house permissions, use their own smartphones or tablets to conduct routine business activities. Key employees always have available company information wherever they have mobile coverage. Also, one smartphone or tablet is easier to manage than a business phone and a second personal use smartphone or tablet.
Boost company cash flow and lower collection costs simultaneously.
Using mobile technology, your remote site sales staff and technicians can issue an invoice and process a credit card on the spot. The payment is immediately deposited into your company bank account.
In the US remote payment systems allow you to photograph a cheque and send the image to your bank for deposit to your account. Your on-the-road crew gets paid when the company delivers services. This simplifies payment for the customer, and you lower the cost of sending a paper invoice, postage, and waiting 30 days to collect on work already delivered.
Increase the rate of cash flow through the company using credit cards, remote payments and electronic funds transfers to move money where your business needs it.
Tether customers to your business using mobile technology.
Make it simple for customers to access your business through their digital devices. Keep sending incentives, useful information, business updates – solid information that won’t automatically divert your messages to the recipient’s spam folder, and eventually, to the recycling bin unread.
Make it worth the customers’ time to keep your company’s number in their contacts file. They may not call you today, but they’re just a click away from converting from prospect to long-term customer.
Add cloud technology to expand mobile utility.
Using cloud computing, remote employees can use their mobile devices to collaborate, update current status, keep in touch on spec changes – using a secure cloud computing service you can deliver access to company information that’s been upload to your business “cloud.”
You can set access parameters for each employee, providing only that access required. For example, one employee may need full access to company accounts while another only requires view only access. Your data is secure, you determine which employees have access to what, and your team can work together even though they’re far apart.
There are numerous benefits to running a company on the go. That’s where prospects are – on the go. However, hire an IT consultant to sync security and set up individual employee permissions to access specific files. This is not something you should configure yourself unless you understand mobile phone security.
Used properly, mobile phone technology is increasing its role in daily business activities safely and securely.