As a business owner you have certain company objectives in mind – to grow, to provide unparalleled levels of service, to beat the competition out of the gate, to elevate client care to Priority Level 1. All business goals. All good for the long term.
However, it may take years to achieve some of these lofty goals, and with your attention clearly focused on future growth, you may be missing opportunities right in front of you today.
Setting goals is easy. Setting achievable goals that move the business forward isn’t so easy. Here are some suggestions to help set goals for your company and your business team – goals that lead to business success.
Keep goals in the real world.
Sure, you can dream big, but your immediate objectives should be specific, targeted, reachable, and understood by all company stakeholders.
Your employees, vendors, sub-contractors, outsources, and others with whom you conduct business can help develop goals that smooth business operations starting on Day 1. These are the people who’ll be impacted by business goals so collect input from internal sources and external business associates.
Ask them what you can do to deliver better services, products, or improve company operations. Your goals shouldn’t be pie-in-the-sky hopes. They should be grounded in real world business activity, and those who work alongside you can often provide goals you hadn’t considered. Use these resources. They know what your business needs.
Don’t create 24 business goals (or even 12).
If you have too many business objectives in front of you, reaching all of those goals will pull you this way and that, and in the end, nothing gets done.
Limit your business goals to five to seven at a time. Have a long-term goal for the next year, but focus on the here and now. Keep your list of goals short, but as each goal is reached, add another. Build on past success to define your company’s future course.
Set goals for each day.
Before you leave the office or manufacturing plant for the evening, make a list of objectives you’ll achieve tomorrow. Keep this agenda with you throughout the day and stick to it. Don’t let distractions deter you from reaching your daily goals.
What’s on tap for today? You should know before setting foot in your place of business
Adapt your goals as you move toward reaching each one. You may have set a goal to expand your service region, but your remote site employees are stretched thin, and you can’t afford to hire new techs just yet.
Adapt that service area expansion goal to fit reality. Don’t cling to a goal, or feel like you’ve failed if you don’t reach the pinnacle when you thought you would. Adapt and adjust your goals based on ever-changing circumstances.
If it isn’t working, sit down with your management team to create solutions to the challenges right there in front of you.
In tomorrow’s post we will cover more business goals.