Social networks have well and truly migrated across the corporate divide. Players both large and small have jumped in to use social media weapons as their latest acquisition of arsenal in the continuing battle for more business.
At the one end are small and micro businesses using social media to find and connect directly with customers – for example Ebay’ers conducting local auctions through Twitter. Recruiters too were quick to discover the value of LinkedIn (indeed it was essentially promoted as a means of keeping people engaged in business networks); while entrepreneurs are doing business in specialist sites such as Elance and Guru.com.
At any time you can zero in on nearly each and every person’s personal details to one degree or another on a social networking site.
Should we be afraid?
Well yes if you look at surveys that found that two thirds of managers fear that social networking could endanger corporate security. Their research showed that one in four companies report attacks via social networking sites. Social networking is now part of many computer users' daily routine whether formally or informally from finding out what friends are up to updating their online status.
The truth is that frequent use of social networking sites makes them a prime target for cyber criminal’s intent on stealing identities, spreading malicious malware or bombarding users with spam.
These social networking sites have become a favourite for cyber thieves intent on stealing personal information, distributing malware or sending spam.
www.onguardonlien.org offers some security tips for online networking security:
- Protect your personal information.
- Know who you're dealing with.
- Use security software that updates automatically.
- Keep your operating system and Web browser up-to-date.
- Keep your passwords safe, secure, and strong.
- Back up important files.
- Learn what to do in an e-emergency.
- Ethical, reputable sites will have links where users can immediately report abusive, suspicious, or inappropriate online behaviour but in today’s world every business owner should consider the benefits of cyber insurance.
Take the time to view our video.